AI in Social Media Analysis

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Mentor Based

Program Syllabus

Module 1

About This Course

Participants will explore how AI tools like natural language processing (NLP) and machine learning can be applied to social media data. The program covers techniques for understanding sentiment, detecting trends, predicting virality, and creating strategies for social media optimization.

Module 2

Aim

To equip participants with advanced skills to analyze and interpret data from social media platforms using AI technologies. This program will cover sentiment analysis, trend detection, and the use of AI for understanding user behavior and engagement on social platforms.

Module 3

Program Objectives

Understand how AI can be applied to analyze social media data.
Master sentiment analysis and trend detection using AI.
Learn how to optimize social media strategies based on user engagement.
Gain insights into visual content analysis using AI tools.
Build a real-time social media analysis project.

Module 4

Program Structure

Introduction to AI in Social Media
- Overview of social media data sources and types
- Importance of AI in understanding and analyzing social media data
Natural Language Processing (NLP) for Social Media
- Text processing techniques for sentiment and emotion analysis
- Real-time sentiment analysis using AI tools
Trend Detection and Social Listening with AI
- Using AI for real-time trend detection and analysis
- Predicting virality and social media trends using machine learning
Social Media Engagement Analytics
- AI techniques for analyzing user behavior and engagement
- Tools to measure and improve social media ROI
AI for Image and Video Analysis in Social Media
- Understanding visual content trends using AI
- Image recognition and video analysis techniques
Hands-On Project: Social Media Sentiment and Trend Analysis
- Building a sentiment analysis and trend detection system using Python
- Analyzing real-time data from platforms like Twitter and Instagram

Lead Instructor

Dr. Sarah Chen

PhD in Computational Mechanics from MIT with 15+ years of experience in Industrial AI. Former Lead Data Scientist at Tesla and current advisor to Fortune 500 manufacturing firms.

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